Disclaimer: No, I’m not an affiliate for Nasty Gal, but I should be!!
Are casual clothes headed this way? Finally! I’m too young to have participated in the bra-less, halter top, no-HIV, half-shirted 1970’s. It finally looks like street fashion is doing a pivot back to cute + sexy and it’s about time. This fashion company just got on my radar: Nasty Gal. Despite the name they have some workable outfits!
Read on for more innocence…
This is not a lycra mini-dress that you roll on like a condom before going to a night club. This is something you can wear to a Church brunch on Sunday, and it’s legitimately sweet and innocent.
If any old ladies scowl at you in disgust (it’s always the old ladies), just realize this: It’s like they’re scowling at a pretty flower. Flower don’t care. Joke’s on you, dumb old ladies!
Plus you can innocently tongue-tie the hot new assistant minister:
“Sigh. Unfortunately I’m a fertile, egg-filled female now, so I can’t attend your evening youth group meetings. Instead, I spend my evenings stretching like this, or like this, or twisting like this, or bending over like this, and why are you looking at me like that? You’re filling me with confused feelings, sir!”
Maybe you need more plausible deniability (aka innocence) but the same amount of male confusion? Try this:
Or you could pretend to be a hot mess (that’s southern for ‘female slob’):
Like any good business 2.0 venture, the Nasty Gal company comes with a backstory perfect for social sharing. CEO Sophia Amoruso went from “thief to chief”, and there’s even a book about it:
The first thing Sophia Amoruso sold online wasn’t fashion—it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, Sophia had resigned herself to working a mediocre day job she’d taken for the health insurance. It was there that she decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and Creative Director of Nasty Gal. …To learn more, visit http://www.nastygal.com/girlboss