Flirty streetwear at the Nasty Gal shop

Disclaimer: No, I’m not an affiliate for Nasty Gal, but I should be!!

Are casual clothes headed this way? Finally! I’m too young to have participated in the bra-less, halter top, no-HIV, half-shirted 1970’s. It finally looks like street fashion is doing a pivot back to cute + sexy and it’s about time. This fashion company just got on my radar: Nasty Gal. Despite the name they have some workable outfits!

my caption

“So is that a Bible in your pocket?”

Read on for more innocence…

This is not a lycra mini-dress that you roll on like a condom before going to a night club. This is something you can wear to a Church brunch on Sunday, and it’s legitimately sweet and innocent.

If any old ladies scowl at you in disgust (it’s always the old ladies), just realize this: It’s like they’re scowling at a pretty flower. Flower don’t care. Joke’s on you, dumb old ladies! 

Plus you can innocently tongue-tie the hot new assistant minister:

“Sigh. Unfortunately I’m a fertile, egg-filled female now, so I can’t attend your evening youth group meetings. Instead, I spend my evenings stretching like this, or like this, or twisting like this, or bending over like this, and why are you looking at me like that? You’re filling me with confused feelings, sir!”

Maybe you need more plausible deniability (aka innocence) but the same amount of male confusion? Try this:

Cute romper but va-va-voom!

“Let’s go wade through the creek and collect tadpoles!”

Or you could pretend to be a hot mess (that’s southern for ‘female slob’):

Picture of a comfy romper

“Sorry, I just dropped off my laundry and this is the only hanging-out thing that is remotely clean. Can I sit in your lap?”

Like any good business 2.0 venture, the Nasty Gal company comes with a backstory perfect for social sharing. CEO Sophia Amoruso went from “thief to chief”, and there’s even a book about it:

The first thing Sophia Amoruso sold online wasn’t fashion—it was a stolen book. She spent her teens hitchhiking, committing petty theft, and dumpster diving. By twenty-two, Sophia had resigned herself to working a mediocre day job she’d taken for the health insurance. It was there that she decided to start selling vintage clothes on eBay. Eight years later, she is the founder, CEO, and Creative Director of Nasty Gal. …To learn more, visit

So where American Apparel just owns its inner slut, Nasty Gal gives you a chance to play it off. Keep people guessing, I always say.

Hello, American Hustle?

Hello, American Hustle? We’re finally going to get our chance at the 70’s.

Wear this at your next business brunch to strangle all conversation.

Wear this top at your next business brunch to strangle all conversation.

Shop What’s New at Nasty Gal.

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